FASTSIGNS helps to soften the blow

Local business FASTSIGNS® Chelmsford has been working alongside the Chelmsford Borough Council Town Centre Management Team to minimise the negative effect of the Woolworths closure last year. By using the empty shop windows they are working to promote Chelmsford in a more positive way.

‘Shop Local & Shop Chelmsford’ is what residents and visitors are being encouraged to do; the available space is now being used to advertise what other shopping

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facilities, attractions and amenities are within Chelmsford.
 
Michael Wray, Town Centre marketing manager said; “We thought this would make the loss of Woolworths a less disheartening prospect; with businesses closing we decided to lift the mood by reminding people that Chelmsford has a great deal to offer”
 
Jenny Boreham, owner of Fastsigns Chelmsford, specialist in signage and graphics products, said; “Chelmsford has a lot of other facilities and entertainments to offer and we wanted to remind people of this, to raise spirits during this time when so much is negative and seeing empty shops just wasn’t helping.”
 

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Key Facts:

Opportunities:
Available across the UK
Business Type:
Franchise
Minimum Investment:
£36,000
Training Provided:
Yes
Home-based:
No
Part time:
No
Number Of Outlets:
25
In Business Since:
1985
Funding Support:
Yes
Category:
BFA Membership:
Member - Established
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