Our Mission

Mr Simms’s traditional sweet shops offer a unique and evocative experience that caters for sweet lovers of all ages. Traditional values, sensational service, incredible product choice and heritage-inspired interiors are just some of the elements that blend to give our brand its distinctive warmth and character.

After a 2019 market study into our brand’s appeal, we were thrilled to find that Mr Simms still holds a special place in people’s hearts, thanks to the unique character of Martin’s original vision and our incredible range of traditional products: but we also learnt that our customers today prefer a modern sense of tradition to pure nostalgia.

Why Mr Simms?

Becoming a Mr Simms franchisee offers you the best of several worlds: the opportunity to be your boss running your own business your way, but with the strength of an established, successful brand to build upon and the support of a highly experienced management team with which to build it.

What’s more, we pride ourselves on the breadth and quality of our product range, featuring lines from around the world alongside the best of British!

With over 75 stores in the UK alone, we’re already the number one retail franchise confectionery business in the UK and our success story is just beginning.

Do I need experience?

Before opening their stores, all new Mr Simms franchisees and/or managers are required to attend our training course in one of our shops. Whilst every franchisee and every store is individual, the Mr Simms brand remains a constant, setting standards and expectations for the customer experience that must be maintained.

The course includes in-store sessions and provides you with an overview of understanding the brand and market, as well as operating a Mr Simms store and running a business.

What You Get?

Getting Started

• Property sourcing and contracting support
• Planning, design and branding support
• Procurement support for operations technology, Point of Sale (POS), general equipment and initial inventory
• Proprietary Training Manual and programme, mentoring scheme, Product and Operations Manuals
• Representatives on-site during store set up and opening

Growing Your Business

• Regular sales and promotional campaign materials
• National marketing campaigns, including digital marketing and social media platforms
• Ability to participate in our nationwide e-commerce platform

Running Your Business

• Central Purchasing Scheme, providing access to an extremely wide range of products, including world exclusives, bought at the lowest prices
• Central distribution – order online and get delivery to your door from our warehouse
• Periodic evaluations and ongoing business management support
• Information sharing on industry best practices & regulatory changes

Is it for me?

When you look at our family of franchisees, you’ll immediately note how different everybody is whether that’s by age, circumstances, experience, store type or location. We can’t provide you with a fixed demographic of what success looks like but we can tell you that Mr Simms’ franchisees are:

• Proud experts in confectionery,
• Passionate about their products,
• Committed to their communities.