Who are Moak Pancakes?

Since 2016, Moak Pancakes has been flipping delicious American pancakes in the heart of Amsterdam. Founders Sten and Sammy had a vision to create the next generation of pancake hotspots, serving ‘healthy, good-looking pancakes and juices, with a drip of urban and hip-hop’. The result was Moak Pancakes (moak meaning mokum, slang for Amsterdam), a modern and mellow brand with an edge. Having grown several successful stores across the city, the brand is now looking to take its trendy urban concept around the world.

The menu features an impressive range of sweet, savoury and vegetarian pancakes, as well as healthy juices. All are a treat for the eyes as well as the taste buds, with highly Instagrammable dishes making this brand very popular with young influencers on social media.

How does the franchise model for Moak Pancakes work?

Moak Pancakes operates under a quick-service café concept, with current stores ranging in size from 140 square metres to 230 square metres (1,500 to 2,500 square feet), seating between 55 and 100 people. The current largest site also includes a terrace. The flexibility in sizing provides an array of options when selecting potential sites, although extraction is required. Suitable locations include shopping outlets, leisure centres, and areas with high urban and tourist footfall.

Along with its food offerings, the brand also has several merchandise collaborations with shirts, hoodies, bags, pins, and other accessories. Moak-branded maple syrup and pancake mix can also be sold on-site. The combination of these multiple revenue streams makes this an excellent opportunity for a franchisee.

Why you should invest in a Moak Pancakes franchise?

There are many reasons to invest in the Moak brand, including:

• Huge market potential
• Multiple revenue streams
• Extensive marketing programs
• A massive media presence
• A Comprehensive training program
• In addition, profit margins and staff efficiency are excellent, and wastage is almost non-existent.

What type of franchisee are we looking for?

Moak is looking for self-motivated franchise partners who have the experience and resources to build the Moak Pancakes business across the UK, mainland Europe, and the Middle East.

A passion for the product, great business sense and chemistry with the brand are all crucial. It is also important that the franchisee possesses the ability to build, support and motivate a front-of-house team dedicated to providing the highest standards of customer service.

What type of Support & Training is available?

Moak provides excellent support to its franchisees, including:

• Support in the initial stages of site selection, design, and fit-out
• First-step training in the operating systems and opening assistance
• Ongoing training and coaching throughout your journey as a franchisee
• A dedicated field support team to help with cost control and compliance
• In-house operational reviews providing checks and constructive feedback
• Comprehensive manuals, training tools and excellence checklists

All of these elements will help to keep the business structured and consistent while making you feel supported as a franchisee.