About Us

Suzie McCafferty, who founded the company and serves as its managing director, has 20 years of experience in international franchising. Before becoming franchise director and a board member of a multimillion-pound division of a recruitment PLC, Suzie built her own retail brand from a single store in Edinburgh to a network of over 70 outlets across six countries, from the Middle East to the Caribbean.

Platinum Wave was founded in 2010 to provide authentic consulting and advice to assist others in becoming successful franchisors.

Franchise Services

Because you spend all of your energy supporting them, franchisees have a very high success rate. WHO IS HELPING YOU SUCCEED?

Platinum Wave provides a range of services to assist you:

• Analysing your company’s franchisability (feasibility study).
• Preparing your company for franchising by creating documentation, an operations manual, a growth plan, and marketing and recruitment materials.
• Transforming your company into a thriving franchise
• Utilize customised webinar training to maximise the potential of each franchisee in your network.
• Providing one-on-one guidance to maximise your potential as a franchisor.
• Introducing your brand to global markets
• Introducing fresh brands to the UK

Client Testimonials

We’ve had the privilege of working with Platinum Wave and they have been an absolute delight to work with on many levels. From insights to practical advice the team have been exceptional in their support and advice. Plus the whole team are extremely approachable, nothing is ever too much trouble, plus they are a caring and fun team to work with too!

Sarah Cressall, The Creation Station

“I can honestly say that they represent everything that outstanding customer service stands for. Uniquely, when working with Platinum Wave, you don’t feel as if you are working with an external agency, but more that they are part of your team- living and breathing your values. Drawing on their extensive International experience in Franchising, Suzie and her team have a special talent for really getting under the skin of your business- understanding what makes you and each of the core team tick and then working with you.”

Lucy Campbell, COO Right at Home UK