TruGreen – The Professional Lawn Care Franchise

TruGreen, part of the renowned ServiceMaster group, can help you to enter the profitable and growing lawn care market with its great lawn care franchise.

Who Are We? What Do We Do?

TruGreen® is the world’s largest lawn care company. We started as a small private company in 1973 which was acquired by ServiceMaster® in 1990 and we now serve more than 3.4 million residential and commercial customers throughout the UK and the USA.

We offer a year-long business opportunity, which involves providing tailored lawn care treatments to customers in your local area. Treatments will vary from lawn to lawn but will include scarifying, aerating, weed and feed, moss/algae clearing from pathways, patios and driveways plus a wide variety of garden clearing and tidy-up activities. When you’re not providing lawn care treatments, you will be marketing your business, liaising with your customers and training and recruiting staff to provide your lawn care services.

Why Choose TruGreen?

In addition to the attraction of a growth market and proven business model, you will benefit from the following:

• No experience is necessary! Full training is provided (read more below)
• Flexibility – you can treat lawns at your leisure (daylight hours)
• Enjoy up to 70% profit margins and up to 75% recurring income
• Brand Management System – Built by franchisees for franchisees
• Proven money-making model
• Recognised brand (over 45 years old) and unique TruGreen territory
• Support from a team of qualified franchise professionals – Operations, Marketing, HR and IT
• Established franchise network for advice & support
• Website, Marketing & PR launch
• Access to off-the-shelf products, equipment and branded uniform
• Franchise Support Centre – a team of over 50 individuals dedicated to supporting all of our franchised businesses and national customers
• Qualification (subject to a pass) for pesticide application from the National Proficiency Council (NPCT)

In addition to the above, you will benefit from ongoing support from your Network Brand Manager, Steve Welch, who has more than 30 years’ experience in the turf industry.

Training

Our bespoke two-week training course covers lawn care, marketing, sales, customer service, accounting, health & safety and training on our bespoke business management system. You will also sit a qualification in Pesticide Application from the National Proficiency Council (NPCT).

Our unique business management system was created with the input of our existing franchisees for them to structure, develop and grow their businesses further. There is no other business management system like it.

Ongoing training, support and tools are also easy to obtain over the phone, in person and via our online portal where you can access further information, advice & business tools such as business and marketing plan templates, ‘how to’ guides and the operations manual. You are never alone with a ServiceMaster franchise.