In 5 years Hayley Erner has become one of the most successful business coaches in the ActionCOACH world, banking £40,000 per month, with a roster of A-grade clients and a waiting list.

In 5 years Hayley Erner has become one of the most successful business coaches in the ActionCOACH world, banking £40,000 per month, with a roster of A-grade clients and a waiting list.However, her first experience of ActionCOACH was as a client, when her family’s business needed help.

“I quickly realised that I didn’t want to step into my father’s shoes and work all the hours he’d worked”

In 2005, a friend recommended the sisters try a local business coach, he was an ActionCOACH and it was through working with him that Hayley got the coaching bug:

“In just 6 months I learnt masses. I loved the coaching and what I was learning. It made me wonder ‘how many businesses could benefit from knowing what I’ve learnt?’”

Her coach then invited her to an ActionCOACH conference and the spark of an idea turned into a flame:

“It blew me away, I just loved the people. They were clever, diverse and confident; the atmosphere in the room was brilliant I’d experienced for myself how an ActionCOACH can transform a business and I wanted to do that for others.”

“I had complete confidence in the ActionCOACH tools and techniques. It’s the world’s No1 business coaching company, so it made absolute sense to buy an ActionCOACH franchise.”

Hayley refinanced her home to buy the franchise and then set about growing her coaching business:

“My thinking was to connect with the very best coaches Action has to offer, people who are already doing brilliantly, and to simply model what I do on them. That way I couldn’t go wrong.”

To motivate herself she devised some little rewards if she achieved the target and committed to something unthinkable if she failed, namely that she would not ride her horse for 6 months.

Hayley has smashed every target she’s set for herself since. In her first year she was awarded ActionCOACH European Rookie Coach of the Year, she has since won numerous awards including the ActionCOACH Global Award for outstanding performance, while this year the IOD announced her Yorkshire & Humberside Business Advisor of the Year. Indeed Hayley is consistently ranked in the top 100 highest performing ActionCOACH franchisees in the world.

Hayley’s work with her clients gives her the most pleasure. While her the clients are diverse, by deploying Action’s tools and techniques, Hayley’s impact on them has been uniformly outstanding. One client, Signlex, was a sole trader, but after two years of coaching with Hayley, the business employs 8 people, is on target for a £1.2m turnover and has blue chip clients.

It’s the impact she has on clients’ lives that really excites her:

“I’m very challenging, I know I am. I’m passionate and unwavering as I can see what my clients need to do, but they stick with it because they can see the results.”

Hayley now has a great team running her the business, handling client liaison and marketing. This leaves Hayley free to concentrate on coaching and sales. She has a thriving highly profitable business, which funds a great lifestyle plus leaves her with surplus cash to invest. She doesn’t begin coaching each day until 10.30am, which leaves her free to ride her beloved horses.

Looking back over the last five years, Hayley is more convinced than ever that her decision to move to ActionCOACH was a good one.