Who is behind the Crêpeaffaire franchise?

Crêpeaffaire opened the doors of its first shop in Hammersmith in 2004 by chief executive Daniel Spinath, who has described the company as a highly relevant and versatile brand, with delicious and wholesome snack options that attract an all-day client following. Crêpeaffaire was created to celebrate the humble crêpe and to bring it to the next level. Not just a product, but a concept. Not just a food company, but a scaleable lifestyle brand. Today, Crêpeaffaire is loved on 3 continents, and it has only just begun. The UK’s market leader, it is trading from 26 stores across the country and internationally, with operations in mainland Europe and the Middle East.

Crêpes are not just thin pancakes, they’re the ultimate food envelopes to hold any filling, sweet or savoury, be it French, Finnish or Filipino. Anything goes. And super versatile. Breakfast? Yes. Lunch & Dinner? Yep. Anything in between? Sure.

The ultimate sweet snack or savoury meal for every moment of the day, anywhere. To eat in, take away and on delivery! Featuring a varied menu including vegan and gluten-free options, and complemented by barista-quality coffee, juices, ice cream and shakes, there’s an option for everyone!

Investing in this expanding franchise makes great business sense

With a moderate initial investment, industry-leading food cost and efficient labour structures, Crêpeaffaire can yield exceptionally strong returns, significantly above the majority of well-known coffee and sandwich brands (detailed comparison available on request).

Crêpeaffaire is available in a variety of formats: from in-line stores to kiosks to mobile units, it fits most footprints and locations. The absence of kitchen extraction requirements makes it a highly flexible solution for any environment, large or small.

The Crêpeaffaire franchise at a glance

• Extremely popular and high-margin product range
• Fun and attractive brand and design
• Strong in eat-in, takeaway and delivery
• Simple to run, not requiring extensive food background
• Multiple formats: high street, various kiosks, concessions, crêpemobile
• Moderate build-out costs
• Low overall operating costs
• Strong ROI potential
• Proven domestic and international franchisee success
• Trialled and tested training programme
• A dedicated support team that will grow with you
• National and international negotiated supply lines to provide you with the best prices
• Location acquisition and funding support
• Management with considerable know-how and experience to guide you
• Marketing assets, tools and techniques that work
• Competitively priced franchise fees, excellent value

What does the ideal Crepeaffaire franchisee look like?

If you’re interested in becoming a Crepeaffaire franchisee, you’ll need to have the following qualities:

• Integrity

• A passion for food

• A strong belief in the brand and ethos

• Strong people management and team-building skills

• A good knowledge of the regional market you’d like to operate in

• Strong business planning skills

• A track record of leadership within a retail and/or food service business

You’ll also need to be able to acquire the right kinds of properties and have access to additional working capital.