About easyStorage

easyStorage is the only mobile storage franchise in the UK.

By the clever use of technology and a streamlined operation, easyStorage brings a reliable, secure storage system to a wider public. The price to the customer makes it hugely appealing when compared to traditional self-storage, and the support offered to customers is invaluable for them. Moreover, they are guaranteed no price rises during their storage period.

How does the easyStorage franchise model work?

easyStorage franchisees are awarded specific territories, with a minimum of 600,000 dwellings.

They manage their own businesses with easyStorage’s technology, support and procedures, ensuring a consistent experience for the customer. The key is business management – although it would be easy to assume that this is a ‘man with van’ type franchise, it’s far from it. Whilst some franchisees really enjoy getting hands-on, the franchise is based on good management skills and a focus on business development.

To organise themselves well, franchisees need to manage staff and manage the ‘back office’ functions like accounts and ultimately property management. And although some franchisees prefer to, they don’t need a property for storage to start out.

This is one of the many things that easyStorage helps with.

An easyStorage ideal franchisee?

easyStorage has taken out a lot of the risk for storage operations with the support and processes it offers, so for someone ambitious this represents a fabulous opportunity. It is looking for business savvy franchisees: commercially aware, but who recognise the added value of the easy brand and way of working.

easyStorage training and support

To see whether the ‘marriage’ of franchise and franchisee is a good one, potential franchisees are invited to a Discovery Day, where the inner workings of the franchise and investments are discussed, along with both sides’ expectations.

The training covers everything from set up and resourcing, through to customer service, sales and marketing. Operations and accounts are an essential part of the business, and vehicle management and practical skills are also offered.

easyStorage: a franchise in demand

Statista estimates that by 2024, the global self-storage market is forecast to be worth US $49.24bn, up from $37.33bn in 2018. However, the US dominated the market accounting for 90 per cent of self-storage inventory worldwide. This simply shows how underexploited the markets are elsewhere.

With a looming recession, and people downsizing or combining households for numerous reasons, there is every reason to believe that the UK self-storage market will continue to grow.

Previous economic downturns have presented opportunities for the sector. There is every reason to believe that this will continue. As the concepts of both mobile storage and end to end online booking gather popularity with consumers, along with the additional price benefit attraction, and topped off with a brand that they trust, there is every reason to believe that easyStorage will make a huge dent in the traditional storage market, and help bring it to a wider audience.