Maple Moose – The fastest-growing crepe franchise in Europe

Who are we?

In 2008, Maple Moose recognised a gap in the market for a branded solution to incorporate crepes, ice cream, waffles, slush, shakes, and a range of beverages. Having launched our dessert bar concept in Ireland, we now operate over 30 outlets in a variety of locations and formats. We have a successfully proven business model which is perfect for both a new start-up or for expanding the product range of an existing catering business to incorporate crepes.

We are the newest, largest and fastest-growing crepe company in Europe. We have created our own exclusive crepe mix (which is also sold in Harrods and delis throughout France); which ensures consistent quality and ease of operation for store owners.

Why Maple Moose works

The Maple Moose franchise suits virtually any retail location, slotting in easily in shopping centres, inside larger stores, as standalone kiosks, or in the re-branding of an existing food outlet. Brand loyalty is a huge factor in our success, and on opening a new store, franchisees will find that repeat custom rapidly develops. This is because Maple Moose has developed a memorable and visually striking brand, with broad appeal to people of all ages and nationalities.

Our prices are low, but our products are the best available:

• Our ice cream has gold star awards from the Guild of Fine Food
• Our crepe mix is sold in Harrods and exported to France
• We are trade partners with Slush Puppy
• Our coffee is triple-certified organic and Fairtrade

Our Customers

Maple Moose outlets appeal to the following:

• Families wanting a quick meal or snack with a range of accessible price points.
• Shoppers, office workers, tourists.
• All age groups and demographics.
• Impulse buyers.

What do you get for the franchise fee?

Our franchise fee is £8,750, plus the cost of the shop fit-out. The fee includes:

• The Maple Moose brand
• On-site evaluation
• Kiosk design, concept, drawings and support
• On-site and off-site training
• Access to Maple Moose packaging & uniforms
• Ongoing promotional activity and sales driver
• Group purchasing
• Financial model, margin and cost controls
• Recipe and menu development
• NPD (New Product Development) and seasonal products
• Help and support with fit out and installation from nominated suppliers
• Patented crepe dispenser equipment agreement

The benefits of a Maple Moose franchise opportunity:

• No ongoing fees based on turnover
• High 72% margin
• Minimum waste
• On-site training
• Low maintenance
• Realistic return on investment
• Easy to operate
• Low skill level
• Cost effective
• Small footprint

We believe our simple, flexible franchise model will find success in a huge variety of locations across this country and beyond.