About Marugame

The world’s favourite undon kitchen. Fresh and affordable udon noodles and tempura are Japan’s favourite fast meal. They are delicious, simple and nourishing. Over decades udon has developed into an important daily ritual, served from humble, lively udon kitchens across the country.

In an age where lives are busy and budgets are tight finding quick, nourishing, great-value meals that taste good enough to keep adventurous palates interested is a constant challenge. Our purpose is to share this authentic, everyday Japanese custom with hungry diners yet to discover the goodness and pleasure of freshly prepared udon, or the uplifting energy of the bustling udon kitchen.

Our Story

Founded in 2000 in Japan. The first Marugame opened its doors in 2000, with the first international kitchen opening in Hawaii in 2011. The brand has seen exponential growth reaching 1,250 kitchens across 27 countries in 2020. There are now ten kitchens open in the UK with many more in planning.

An Established Global Presence

The founder of Marugame (and the Toridoll group) Awata-san started the first Marugame Udon restaurant 20 years ago. His inspiration came from the traditional udon kitchens in the city of Sanuki, in the Kagawa prefecture, a place close to his heart. It took Awata-san time and effort to build Marugame into the beloved brand it is nowadays, with a global presence and raving fans from Tokyo to Texas!

In the UK and Europe Marugame Udon Europe Ltd is a joint venture between Toridoll and Capdesia. Toridoll provides unrivalled expertise in Japanese cuisine and the Marugame brand; Capdesia provides hospitality expertise in UK and European markets.

The Marugame Udon Franchise Opportunity

Open a franchise with the world’s favourite authentic Japanese udon noodle kitchen. With over 1,250 restaurants opened globally in just 20 years, Marugame Udon is an incredible value fast-casual success story.

Meet Marugame: The world’s favourite udon kitchen

Centred around the theatre of our Lively Kitchen we are committed to enriching the lives of our guests, Chimu (employees), and partners through a winning combination of our famous and delicious freshly-made udon noodle and tempura dishes, fast & friendly service and a great value price point. Our mission is to introduce and lead the Udon noodle category, and now we’re looking for the right people to help us bring Udon to all in the UK & Europe.

Recently established, and proudly bringing the Marugame Experience to thousands of delighted guests every day in London, Marugame Udon is perfectly poised for development in the UK & Europe with the right franchise partners. From site selection through to launching your first Marugame Udon Kitchen, our Support Team will be with you every step of the way.