A business that realises ambition and provides work-life balance… that’s the Puddle Ducks difference.

We have been awarded 5* Franchisee Satisfaction for the 10th consecutive year with an overall franchisee satisfaction score of 94%. We are currently the only UK Franchisor to achieve this.
We partner with talented, passionate people with real business acumen whom we mentor closely with outstanding Head Office support and back office systems to ensure your business runs smoothly.

Our franchise owners aren’t tied to a desk. They enjoy the freedom and the challenge of running their own business; flexible hours; and the pride that comes from helping a child to become a confident swimmer.

What will I do?

As a Franchise Owner, your main tasks will be:

• Sourcing pools (and in time even building or managing your own pool)
• Recruiting and managing a team of teachers, trained to the highest standards the industry has to offer
• Finding customers
• Recruiting and managing a customer care and marketing team
• Business planning and financial management; working with the tools and management information provided to you by Duck HQ (Shark, Xero, Website) and with the Franchise Support, Marketing, Retail and Pool Build experts at Duck HQ to realise the potential of your franchise

How will I be supported?

Our state-of-the-art, proven business model is supported by a team of experts at Head Office as well as our network of franchisees who all bring their skills and specialities to the table. We provide you with all the tools you need to have full, up-to-the-minute visibility of your business and the training to use all of these tools to their full potential. In addition to the business support you will benefit from:

• Innovations driven by the whole network both in our world-class swimming programme and our operations
• Being a part of a nationally recognised, trusted brand, loved by everyone who touches it
• A fully integrated IT system called Shark (linked to Xero accounting software and our website). This helps you manage your whole operation from pool time and customer records to accounting and management information, allowing you to make informed business decisions
• Marketing support including a responsive website, social media support and national initiatives such as our pioneering TV campaign plus we manage many digital marketing campaigns on your behalf
• Face-to-face meetings several times a year including Annual Conferences, Summer School, Regional Franchise Meetings, Regional Marketing Meetings, Regional Technical Meetings, Annual Technical Visits and Business Health Checks