Make an Xtra special difference in children’s lives

Sports Xtra is a leading children’s physical activity and sport franchise business with a fresh and innovative approach. We are passionate about inspiring children to be more active through creative non-traditional routes as well as established ones.

Our franchise partners work across the UK with hundreds of professional coaches delivering high quality provision through weekly classes, extra-curricular activities, holiday clubs and parties. We reach out to over 100,000 children every week through 500+ primary schools, wider organisations and independent venues. In particular, our products are delivered direct to families, which leads us to communicate with and directly support the needs of thousands of families with young children.

An experienced, friendly network

With the support of over 50 years of combined coaching experience through our Head Office and product development teams, 70% of our territories have been operational for more than three years.

The Sports Xtra brand family

The combination of the Sports Xtra ‘Xperience’ and A-Star Sports brands enables us to create unique strategies and partnerships that stand out in a competitive market. Our primary products include Xperiences such as Spy, Detective, Adventure, Futsal and Dance for children aged 5-12 years and the A-Star Sports multi-sports program for children aged 2-12 years.

Our franchise package

Sports Xtra franchise partners hit the ground running with:

• Full training programme – starting with six days at Head Office and continuing throughout the start-up period
• Comprehensive business and coaching manuals
• Equipment starter kit
• Marketing portal for promotional materials, adverts, clothing and merchandise
• Use of the Sports Xtra registered, trademarked brands
• Exclusive access to business operations, systems and processes
• Fully supported website and social media management
• Exclusive, defined territory

Plus, ongoing strategic support and mentoring from an experienced network that provides the best springboard from which to develop your successful business. This includes:

• Regular mentoring contact, including business review, analysis, advice and guidance
• Highly experienced business and coach mentoring teams
• Assistance with the initial recruitment, training and deployment of coaches and apprentices
• Ongoing comprehensive, bespoke training programmes, including reference and training materials, and CPD guidance
• Award-winning brand recognition
• National marketing and research to ensure campaigns with the best return on investment
• Launch PR and ongoing media support
• National call centre and online booking system
• Fully optimised website with national and local SEO
• Engaging social media activity and support
• An expert advisory team, including ambassadors, to support business development
• Conference and events with a growing network of experienced and friendly franchise partners

What are we looking for?

Your background is important, but less relevant to your potential success than your ability to follow our successful model to build these relationships, facilitate great activities for children, identify staff that you can develop and have lots of fun along the way!