THE BUTCHER Recipe

THE BUTCHER is a premium yet casual burger bar with international charisma. Created by serial entrepreneur Yossi Eliyahoo of internationally acclaimed hospitality group THE ENTOURAGE GROUP, the established brand has operated several locations in Amsterdam, Berlin, Ibiza and Dubai. True to its metropolitan homes, THE BUTCHER is a fast-casual restaurant concept offering all-day haute fast food. Everything is done with the greatest craftsmanship.

The ‘butchers’ in the kitchen exclusively work with the best quality Aberdeen Angus beef, which is much leaner than the one used by other “better burger” brands. From the best meat to the selection of herbs, the fresh vegetables, the special signature sauce, right down to the homemade semi-brioche bun; THE BUTCHER constantly commits to creating burgers that are far superior to other existing “better burger” brands using higher quality ingredients and unique recipes.

No surprise then that THE BUTCHER has periodically won prestigious awards both as the best burger bar and American-style restaurant. Very few of these traits can be found in similar food franchises, therefore THE BUTCHER is a fantastic option for potential franchisees looking to partner up with a renowned hospitality group to operate a scalable brand with a distinctive competitive advantage.

The Business Model

THE BUTCHER operates a foodcourt / foodhall format requiring a space of 300 to 500 sq ft as well as a classic street front restaurant format between 1,000 and 2,000 sq ft. Both formats are proven to generate substantial delivery revenue alongside the main eat-in trade, with total revenue consistently ranging from £1.46m to £1.63m per restaurant.

THE BUTCHER is a limited-service format: customers typically place an order at the till or from their table with their phone and then receive the food via a table number system. In lower labour regions The Butcher can also operate with full table service.

What We Are Looking For

• Individual restaurant entrepreneurs and family businesses with a passion for the industry and the objective to scale their business with our support
• Existing multi-unit and/or multi-brand food franchise groups with a strategy to diversify the business with more modern brands
• Corporate hospitality operators such as independent hotel groups wishing to generate substantial extra income from their existing estate
• Internationally, and specifically in the European and GCC regions, hospitality companies with the appetite and ability to leverage their experience to scale The Butcher franchise in their own market

Our Franchise Package

THE BUTCHER provides franchisees with a turnkey solution: interior design, kitchen equipment, furniture, wall art, packaging materials, food ingredients, marketing assets and the proven international experience of its parent company.

We help you to train the team: your staff will be trained in one of our Amsterdam locations. We assist with menus, pricing, supply lines, and everything else, to help prepare you to be ready to operate.

The support doesn’t stop after opening: we will continue to provide you with assistance to ensure that your sales, quality and team engagement remain high, including global marketing and social media.