About Us

The Wheel Specialist is a premises-based management business model, the market-leading alloy wheel repair, refurbishment and customisation franchise. Successful franchisees who work hard, follow the model and effectively manage their employees can earn up to £150k per annum while building a business to sell for a lump sum in the future.

• Welcome private customers to your stunning showroom
• Professional workshop service, not a van-based ‘touch-up’
• Receive regular work from relationships with dealerships

What do you get when you partner with us?

Here is why you should consider running your business as part of The Wheel Specialist family:

• Proud, market-leading brand – be the best!
• Established in the UK in 1955, the business has been a franchise since 2007
• Family-owned/operated, committed to supporting and guiding franchisees
• Over 20% of franchisees are friends/family referred by existing franchisees
• Booming demand from private and trade customers with balanced cashflow
• Exceptional business model proven to deliver up to £150k p/a earning

“I built and sold my first centre, enjoyed a few years doing up a property and then came back to buy another territory to grow another one. It really is a great business model.” Colin Smith – Glasgow South

Who can succeed?

Successful franchisees come from a variety of backgrounds, the majority having absolutely no prior experience with wheel refurbishment. They all share several key skills:

• A strong work ethic and attention to detail
• The confidence to manage your team of technicians
• A real focus on customer service
• The desire to work ‘on’ the business, not ‘in’ it!

Starting from day one with a small team of technicians, P/T admin and marketing, your role as business owner is to meet and greet private and trade customers, ensure your team operate effectively and maintain our market-leading standards. As you grow your business you will increase your team to 6-8 people and elevate to a true director’s role. Once you have maximised your first territory we will discuss the different proven routes to further growing your empire.

“It’s hard work, but extremely rewarding – it’s definitely worth the effort. It’s not all standard cars and trade either, we often work on some of the most beautiful cars and regularly deal with the rich and famous too!” Andy Thompson – Manchester & Nottingham

The financials – could you do it?

Wheel refurbishment and customisation is a huge market and a business that thrives no matter the state of the economy. If car sales are declining, you get great demand from the public and in boom times you enjoy strong trade custom. The network quoted over £30M of business in 2019 with an average job value of circa £230. This is a strong and well-proven business model where you can either start in a new territory or buy an established business that is up for resale (register for notifications).