Anytime Fitness Gets the Nation Moving and Covers The UK & Ireland Coastline on National Fitness Day
Members and visitors to its 175+ UK and Ireland clubs rack up over 32,000km between them, the equivalent of over 767 London Marathons.
Ahead of the London Marathon this Sunday, leading fitness franchise Anytime Fitness has completed their own marathon challenge, with visitors to its clubs covering over 32,000km in just one day.
As part of a nationwide event on National Fitness Day, Anytime Fitness challenged visitors and members of its locally owned clubs to run, row, cycle and climb the distance of the UK & Ireland coastline to help make it the most active day of the year. Between them, they covered an impressive 32,312km, the equivalent of over 767 London Marathons.
This meant an average of over 205km per club, with its Ringwood (1,556km), Ferndown (1,272km) and Daventry (1,115km) clubs leading the way as the most active gyms in the UK.
In total visitors accumulated over 3,500 hours of physical activity, or over 211,000 minutes, increasing physical activity by over 43% compared to an ordinary Wednesday. Anytime Fitness also saw an uplift of 15% in footfall to its clubs compared to standard usage, due to its open day activities.
“National Fitness Day helped bring together our clubs to celebrate one of our favourite days of the year,” said Neil Randall, CEO of Anytime Fitness UK. “They all played their part in helping people get active in their local communities, some of which were setting foot in a health club for the first time. It was great to see the healthy competition between the clubs and celebrate the importance of being active as part of our overall health.”
2021 marked the tenth anniversary of National Fitness Day, an annual event by ukactive to celebrate the inclusivity of physical activity. ukactive want the UK to become the most active nation in the world by 2030, with National Fitness Day bringing everyone together to celebrate the importance that physical activity plays in helping us lead healthier lifestyles.
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