Over a dozen meetings with potential new clients already arranged within ten days of online event.

West-Scotland based Auditel Affiliate Sean Connaughton is already enjoying the impact of carbon solutions as part of Auditel’s core client offering, as an educational webinar event led to nearly 100 attendees. This significant interest in utilising Auditel’s services, which could lead to a large volume of new client opportunities.

Entitled “Carbon Neutral does not need to cost the Earth for your business“, Sean created a webinar event and promoted this in LinkedIn and by email, inviting local organisations and business leaders to understand the key questions that many business leaders are currently contemplating, such as:

• What are the benefits for your business, both environmentally & financially of becoming Carbon Neutral?
• What can you do and when do you need to start?
• How can it be funded?
• Do you want to minimise the impact of your business on the environment but don’t know where to start?

The impact of the event was significant, with over 70 different business leaders and decision makers within the audience. The content was especially engaging, as the viewer count remained constant through the hour-long webinar.

Sean enlisted the support of Rob Allison, Auditel Director, in delivering the main carbon presentation and assist in the Q&A session that followed along with Mark Miller who is a leading certification and emissions specialist, that was very well received. Sean explains “I was delighted with the event. I thought it would be something that many business owners and decision makers would be interested in, but the attendance was far greater than I expected. Furthermore, the follow-up has been incredible. I have already got twelve invitations to follow up, and have already got several meetings lined up.“

He continues “One attendee stated he has sat through dozens on webinars on Net Zero over the last 2 years and this was by far the best. He said it was extremely informative and simple to understand and he actually felt more knowledgeable after it and determined to get moving on actions than on any other he has attended.”

“That the Auditel carbon solutions can be delivered alongside our cost management and procurement value improvement programme, we can save organisations money by achieving best value in all areas of expenditure, and therefore the carbon management programme is being funded by money saved elsewhere within the business. Organisations are understandably extremely receptive to this offering!” Sean adds.

Auditel Franchise Partners can build a business with many exciting benefits, including a better work/life balance, long-term clients and income streams, more control and of course making a tangible difference to clients. Auditel have many long-term client relationships over a decade and beyond, and the ‘full scope business review’ model and carbon management solutions only adds to the scope for client longevity.

Sean is delighted with the impact of the webinar, explaining “This one event alone could lead to several new clients, and because I will focus largely on managing the client relationships I will be engaging with my fellow Auditel Franchise Partners to deliver the project work, under the ‘joint-venture’ process that enables us to play to our individual strengths and benefit from the expertise of my Auditel colleagues through collaboration.”

He concludes “This genuinely is a very exciting time to be part of the Auditel community and I’m very excited for what the carbon solutions can add to my growing business over the years ahead. I believe now is the ideal time to consider an Auditel franchise and bring your strengths to our growing family. Because we collaborate so much, there is much more to gain by expanding the network throughout the whole of the UK, but for me personally I’d especially welcome more Auditel franchise partners to work with in Scotland”.