As Ed’s Garden Maintenance celebrates its first birthday, they have beat plans for 6 operators in the first year by taking on 10 new franchisees!

Ed’s Garden Maintenance, a provider of prompt, reliable and efficient services to maintain gardens in Southern England, is enjoying a double celebration this week as it marks its first birthday as a franchise operation and its enormous success during its inaugural year which has seen the business achieve 10 franchises since establishing in 2007, smashing its first year franchise target by a massive 67%.

The franchise operation was founded in March 2007 by Edward Mauleverer with ambitions to grow to 6 operators across the London and South East England region within its first year. Ed’s Garden Maintenance’s outstanding success sees the company become one of the fastest growing franchise operations within the garden maintenance service industry in Southern England.

Further evidence of Ed’s success is that each of the 10 operators has exceeded their own individual business plan targets and all those that have completed their first year have generated significantly more than £40,000. This positive result is attributed to a state of the art franchise management, business support and work allocation system which Ed’s has instated, guaranteeing each operator work worth in excess of £10,000 to get them going. Matched by each operators’ pro-active approach to generating work and raising awareness of their services within their chosen serviceable regions, Ed’s Garden Maintenance franchise is proving to be a formula for success.

Edward Mauleverer reflects on the past, “As a youngster, I joined a charitable service providing garden clearance services for the elderly and enjoyed the satisfaction of transforming a jungle into a respectable garden within an afternoon. As a husband and a recent father, I wanted to turn my love of the outdoors into a financially-viable vocation.”

He says, “Through a well established network of operators, we are now delighted to be able to deliver the prompt, reliable and efficient services that Ed’s Garden Maintenance is well-known for across London and the South of England.”

Edward continues, “I have put in place a formula for a successful operation. Every operator joining Ed’s Garden Maintenance benefits from training in regular garden services and business management, monthly meetings to assess and develop their business plans, marketing support and the guidance of a business coach. Not to mention a new career that offers flexible working hours, a work/life balance to suit each operator, and the opportunity to be their own boss at a relatively low initial financial outlay.”

All operators are part of the Ed’s Recycling Programme to dispose of greenwaste effectively.