énergie Fitness has won the Brand Awareness & Innovation category at the 2019 bfa HSBC Franchise Awards, held at the Vox, Birmingham, on June 27.
Completing a rebrand from Fit4Less to énergie Fitness and altering brand sentiment, as well as offering boutique fitness concepts at affordable prices, the gym franchise how shown incredible innovation to maximise the impact for the network.
énergie Fitness is a multi-award-winning fitness franchise with over 120 clubs and over 140,000 members across the UK, Ireland and mainland Europe. The group has become the market leader in low-cost fitness club franchising and the third largest low-cost fitness group in the sector.
The awards evening is the flagship event in the franchising calendar and getting a nomination in itself is a major achievement, proving the business works ethically and in the best interests of franchisees and staff, fighting off many other companies vying for the accolade.
States Neil King, CEO of énergie Fitness: “The team at énergie Fitness goes the extra mile to raise brand awareness and create a unique identity in the health and fitness industry. We will continue to push boundaries and implement strategies that help our network.
“The fact our efforts have been recognised by the British Franchise Association is a really excellent endorsement of our efforts.”
Pip Wilkins, CEO of the British Franchise Association, added: “All the finalists have shown excellence in innovation, but the judges were truly impressed with énergie Fitness’ rehaul of its identity to adapt to society.”
Andy Brattesani, UK Head of Franchising at HSBC, says: “A huge well done to énergie Fitness for winning this award. They have earned it by showing innovation in brand strategy, and implementing this thoughtfully throughout the network.”
To win the Brand Awareness & Innovation category, énergie Fitness beat a shortlist consisting of o2, The Christmas Decorators, and OSCAR Pet Foods.
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