Expectations of elderly services mean that people don’t look forward to the last chapters of their lives as they should.

Ian Hudspeth of the Local Government Association stated that elderly care would “buckle under the weight of demand without more money.”

Market failures, systemic flaws in regulation and a prevalent risk aversion have prevented innovation. It takes a special skill set to innovate. Franchising and repeating a successful model in different locations is less risky.

Business franchising is one of the safest and most risk-free ways to start up and run a successful business. Banks in the UK favour lending to franchised businesses.

Seniors Helping Seniors is a mature, strong brand, with 20 years in America and six years in UK. The service has innovated systems that work for carers and clients and the service continually wins outstanding reviews and achieves franchise success. The company is already a top 20 most recommended elderly care company in the UK and it’s been upgraded by the British Franchise Association.

According to the 2018 NatWest survey of the franchise sector for the British Franchise Association, Seniors Helping Seniors is in the largest growth sector of 2018 – the personal services sector.

Personal services franchises tend to be listed either as care services or home services. 73% of businesses operating from a home or home office are profitable and the NatWest survey says: “while there are no significant differences between smaller and larger businesses in terms of profitability, those who have invested more than £20k when setting up the business tend to have higher profitability than those who have invested less.”

With the help of a start-up loan, and award wins for scalable social entrepreneurship, Seniors Helping Seniors UK invested privately. The pilot office became sustainable quickly and profit-for-purpose backs up all the franchising activities.

Experience of driving new concepts commercially and unshakeable beliefs in the doing the right thing has paid off. The Seniors Helping Seniors brand has been instrumental in disrupting stereotypical images of ageing. Their launch video, Biker Granny, appeals to the rock and roll generation and the services they deliver support wish lists, as well as activities of daily life.

Traditional care models have failed, so scaling those that work is essential to get much needed care to as many people as possible.

Fortunately, there are enough people who want to use their business skills to do good. People who want improve their community doing something they know is needed. People like Keith and Barbara Reddy. Keith and Barbara converted 30 years of banking and civil engineering experience and a lifetime of caring for family and community work into the 4^th Seniors helping Seniors in the UK. They are opening the doors in Sevenoaks, Tonbridge, West Malling this month.

Another couple are wrapping up a career to open in Ashford Kent during the second quarter of 2019. Seniors Helping Seniors Harrow is owned and run by George Demetriou, who came from stationary business and after his presidency year at his rotary club ended, he launched his Seniors Helping Seniors business.

Seniors Helping Seniors Guildford is owned and run by Andy Boothman who ran a cleaning franchise in the same area some years previously and had a career in logistics.
The UK owner says: “I’ve always believed that no human should leave this earth without feeling love, dignity, and compassion. So the more offices we open, the more people we can reach, the better” our current focus is South East and East UK.

Reviews from families say: “Seniors Helping Seniors have been a lifeline for my mum and our family, and have contributed to making it possible for mum to stay in her own home living independently” and “we absolutely could not have done it without you all.”

The growth of Seniors Helping Seniors feels good for all concerned. It is possible to age well in UK when companions and assistants support you to do the things you love to do.