The worldwide leading franchise in visual communications, signage and graphics centres with 530 locations in eight countries, FASTSIGNS®, is impressed with the results from its cross-media marketing campaigns designed to generate sales leads for its franchise owners.
Garth Allison, UK Managing Director, FASTSIGNS explains: “We’ve had great success in the past adopting the cross-media approach, and we use a variety of different media to engage with potential customers. As well as email marketing and personalised landing pages, print media still has a major role to play so direct mail and tele-marketing are crucial components of our campaigns. We use every means at our disposal.”
The cross-media or integrated marketing campaigns, carried out for each regional centre, is part of a comprehensive, on-going support package that FASTSIGNS centres are entitled to, which also includes supplier discounts, training in all areas of running the business and new technology, business planning, marketing, promotion and PR. FASTSIGNS invests a huge amount of resources into researching and evaluating all the latest promotional methods to help its business owners reach their full potential.
FASTSIGNS carry out regionalised campaigns for each centre targeting local businesses.
Garth continued: “If its relevant and fitting to the franchise owner’s market place we may incorporate produce vouchers or discounts into the campaign to encourage customer engagement.”
FASTSIGNS recently launched a new co-branding opportunity in the UK that allows independent print business owners to expand their services to include signage & visual graphics services. They can add a FASTSIGNS centre within their existing business and benefit from extensive training and support from the franchise for as little as £5k initial investment.
FASTSIGNS offers a variety of sign and graphics solutions including internal and external signs, banners, building signs, digital signage, site signs, vehicle graphics, decals, exhibition stands and displays, point-of-purchase signs, and posters – as well as mobile websites, promotional products, interior décor, branding, printing and other marketing services.
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Add to Request List There is no cost or obligation associated with this service.Key Facts:
- Available across the UK
- Franchise
- £36,000
- Yes
- No
- No
- 25
- 1985
- Yes
- Member - Established
