The Helen Doran Educational Group has won its third accolade at the Global Franchise Awards 2021 – this time for Global Mentorship.
This is the second win in a row for the franchise as it won in the same category last year. The group was awarded Best Children’s and Education Franchise in 2019.
The awards were selected by a panel of franchise experts who were on the lookout for the franchise that provided the highest levels of support and mentorship to their franchisees during the Covid-19 pandemic.
The expert panel concluded that Helen Doan Educational Group ticked all of those boxes.
Accepting the award virtually, CEO of the company Helen Doron said she was delighted that the franchise was honoured for it global mentorship and “24/7 support we provide our franchisees and entire network during the pandemic.”
“On hearing of the closure of many of our 1,100 centres in 38 countries, including our English franchises, Maths franchises and Kindergarten franchises, we immediately sprang into action right from the start of the crisis. With students and teachers stuck at home, we needed an effective and uniform way for teachers to teach online as a franchise. Our pedagogic team widened to include our teacher trainers worldwide, and together we created over 800 interactive online lessons within a month. We trained over 4,000 active teachers, and we kept our students learning, supported them with marketing materials and campaigns to keep our franchisees profitable.
Winning a third Global Award solidifies our commitment to providing ongoing mentorship as an example to the franchise world how important it is to react positively to a crisis and use it as an opportunity to extend the brand. Our franchisees and teachers are very appreciative of all the materials we provided, and many of them increased their student numbers. Daily tips were also created for parents, empowering them to take advantage of the time at home with their children. Games, activities, educational videos, and lessons were offered free of charge through digital channels.
Thank you for this award and the chance to once again demonstrate to the world that the Helen Doron Educational Group is here to give strong support in all circumstances.”
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