The British Franchise Association’s Emerging Franchisor of the Year, Radfield Home Care, has welcomed new franchise partners in Derbyshire.

Continuing the home care franchise’s national expansion, franchise partners Sam and Jon Adie will be Radfield’s first franchise in the East Midlands and shall be providing care to local residents within the Derby, South Derbyshire and Ashbourne areas.

Former PA of numerous blue chip companies, Sam and her husband and engineering director, Jon have always had a desire to provide care and support services, but it was when they began sourcing care for Jon’s parents they realised the significant lack of high quality home care providers.

“Having had a bad experience finding care for mum and dad, who were being failed by the system, the realisation set in very quickly that there were a lot of poor quality home care providers, and being so far away to help and support, made this extremely difficult. This has driven the need to want to make a difference in the care sector, and raise the quality and standards of care provided. I feel it’s really important to make sure that older people are made more aware of their choices,” Jon explained.

After researching numerous franchise opportunities, Sam recalls phoning Jon at work with excitement when she came across Radfield Home Care: “The Radfield family values really stood out. It feels more personal coming into a business at the stage Radfield is at and allows one to one support. The whole team are friendly, supportive and extremely knowledgeable,” she explained.

“Franchisors Hannah and Alex have always been involved and on hand at every stage of our franchise journey and are extremely friendly and approachable. The ‘quality’ culture shines through and the values the business holds, very much aligns with the core reasons of why we are entering the care sector.”

Sam and Jon have just completed the second stage of Radfield’s 20-day franchise partner training programme, the Radfield Runway, and have recently acquired their office on the outskirts of Derby city centre: “We are really excited about our new premises in ‘Revive Healthy Living Centre’ in Derby. The close association with other healthcare professionals provides a great opportunity to create synergy across all businesses in the community. Our CQC application is also underway as we focus on appointing an enthusiastic and energetic registered care manager and spreading the word through our social media platforms.”

Set to launch in early 2020, Sam and Jon will be delivering Radfield’s high-quality care at-home services to the self-funding ageing population within Derby and surrounding area. With approximately 75% of the UK’s adult social care privately purchased and similar levels of care delivered to over 65s, the Radfield Home Care model is focused on servicing this in-demand and growing marketplace.

If you think you could be the next Sam and Jon, launching your own home care business supporting your local community, get in touch with franchise recruitment manager, Ed Gill via the form below.